Senior Integrated Marketing Manager

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.

The Opportunity

You will be joining a diverse team of passionate marketers who translate business strategies into customer-centric, integrated marketing programs that drive commercial impact across Roche Diagnostics. You will lead squads in the development, execution and measurement of cross-Dia prioritized integrated marketing initiatives. To be effective, you will partner with key stakeholders across all Customer Areas, Marketing & Customer Insights (M&CI), functions and affiliates to deliver marketing assets that engage customers throughout their buying journey. With a focus on Infectious Diseases, you will play a key role in shaping the disease area narrative and orchestrating an omnichannel approach to drive results through the sales funnel.

Key Responsibilities

• You will lead strategy development, planning, and delivery of the Infectious Diseases Gold initiative

• You will translate complex business strategies into measurable, customer-focused integrated marketing programs through squads

• You will create promotional strategy for Gold and Silver prioritized marketing initiatives and coordinates execution through the customer journey

• You will provide strategic marketing leadership aligned with the integrated marketing plan

• You will collaborate with stakeholders to develop omnichannel marketing approaches and establish standard marketing practices

Who you are

Required Qualifications & Experience

• You hold a University degree in Marketing/Business and/or Sciences

• You have 10+ years of relevant work experience in marketing or product management

• You have depth of knowledge across Roche Diagnostics Infectious Diseases portfolio

• You have experience supporting multiple product portfolios across Roche

• You have experience in executing large scale cross-Customer Area initiatives

• You have strong leadership, communication, persuasion, and project management skills

Preferred Experience

• You hold a Master’s Degree in Business (MBA)

• You have experience in medical device or diagnostics industry preferred

Benefits

Relocation benefits are available for this job posting.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2’700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.